INUIKII
INUIKII is a Swiss footwear brand founded by Cinzia and Alessio Maag, known for shearling-lined winter boots and its Classic Sneaker. Its shoes are designed in Switzerland and handmade in Europe.
| Founders | Cinzia and Alessio Maag |
|---|---|
| Origin | Switzerland |
| Production | Handmade in Europe |
| Bestseller | Classic Sneaker |
| Website | inuikii.com |
What is INUIKII?
INUIKII is a Swiss footwear brand that positions itself in sustainable luxury. It was founded by Cinzia Maag, its founder and creative director, and Alessio Maag, its chief creative officer. Its products are designed in Switzerland and handmade in Europe.
Products and positioning
INUIKII is best known for cold-weather footwear and for its bestselling Classic Sneaker. Key features include:
- Autumn and winter styles lined with European shearling, which the brand describes as biodegradable, breathable and naturally thermoregulating
- A patented sole made from 100% natural rubber on the Classic Sneaker
- Seasonal colourways such as black, beige, olive and taupe
The brand has also worked on collaborations, including one with British knitwear designer Niamh Emily Foster.
Distribution
INUIKII sells through premium retailers and department stores. In the United Kingdom it expanded its presence with a launch at Selfridges on Oxford Street, and it is also carried by specialist online retailers such as Smallable, alongside its own channels.
Why it matters
INUIKII illustrates how a Swiss brand can build an international premium footwear business on natural materials and European craftsmanship, with department store partnerships as a route into new markets.
Frequently asked questions
Where is INUIKII from?
INUIKII is a Swiss footwear brand whose shoes are designed in Switzerland and handmade in Europe.
Who founded INUIKII?
INUIKII was founded by Cinzia and Alessio Maag.