9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Candice Cooper

Switzerland

Candice Cooper is a shoe label founded by Christoph Siegel and, since June 2017, owned by Candice Cooper AG in Zug, Switzerland. German trade press reported the restructuring to support growth markets such as Asia.

Facts
FounderChristoph Siegel
Owner (from June 2017)Candice Cooper AG, Zug
CountrySwitzerland
CategoryFootwear
Segment
Premium
Categories
Footwear
Sales channels
Wholesale

What is Candice Cooper?

Candice Cooper is a shoe brand. The trade title Textilwirtschaft describes Christoph Siegel as its founder.

Company structure

In May 2017 the company announced that it was changing legal form. From 1 June 2017, Candice Cooper AG, based in Zug, Switzerland, owns the brand and all its patents. Ivan Merlini was appointed managing director.

Siegel gave the reason as the wish to serve new growth markets, for example in Asia, and said the people involved would stay the same.

Distribution

Sales in Germany are handled by the agency Göppert, according to the 2017 report.

Why it matters

The brand is an example of a small footwear label that moved to a Swiss stock corporation structure to support international expansion, with sales in Germany run through an agency rather than directly. Readers should note that the source is a 2017 report, so later changes to management or ownership are not covered here.

Frequently asked questions

Who founded Candice Cooper?

Christoph Siegel is described as the founder of the Candice Cooper shoe label.

Where is Candice Cooper based?

Since June 2017 the brand has been owned by Candice Cooper AG, based in Zug, Switzerland.

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