Chicorée
Chicorée is a Swiss fashion discounter founded in 1985 by Jörg Weber, with around 180 stores in Switzerland. It sells low priced women's basics, mainly cotton essentials under its own brand.
| Founded | 1985 |
|---|---|
| Founder | Jörg Weber |
| First store | Baden, Switzerland |
| Stores | About 180 in Switzerland |
| Website | chicoree.ch |
What is Chicorée?
Chicorée is a Swiss women's fashion retailer focused on affordable basics. Founder Jörg Weber, who started out in 1982 as a jeans importer in Dietikon, opened the first Chicorée store in Baden in 1985.
Products and positioning
The offer centres on cotton basics sold under the Chicorée brand at low prices, such as joggers and fleece jackets. Most of the stock is bought in advance, mainly from producers in China and Bangladesh, which supports the brand's discount positioning. The target customer is women looking for simple, inexpensive wardrobe staples.
Distribution
Chicorée operates around 180 stores in Switzerland, with an average size of about 200 square metres, supplied from a logistics centre in Brunegg. Online, the company runs a limited shop that opens for a few hours on Sundays for flash sales. In early 2024 it said it was reviewing a possible expansion into southern Germany, at a very early stage.
Why it matters
Chicorée is one of the largest domestic fashion retailers in Switzerland and an example of a store led discount model that relies on dense local coverage rather than online scale.
Frequently asked questions
Who founded Chicorée?
Chicorée was founded by Jörg Weber, who opened the first store in Baden, Switzerland, in 1985.
What does Chicorée sell?
Chicorée sells low priced women's fashion, mainly cotton basics under its own brand.