THYLIE
THYLIE is a Swiss womenswear label from Zumikon that makes premium basics for women. Its T-shirts, tops, blouses, dresses and trousers are made from PIMA cotton and sold online and through partner retailers.
| Company | Thylie AG |
|---|---|
| Base | Zumikon, Switzerland |
| Key material | PIMA cotton |
| Focus | Women's basics |
| Website | thylie.com |
What is THYLIE?
THYLIE is a women's basics brand operated by Thylie AG in Zumikon, Switzerland. It describes itself as founded by women and designed for women, and as a multi generational label whose pieces suit wearers of different ages.
Products and positioning
The collection is built around essential pieces in soft, breathable PIMA cotton, a long fibre cotton the brand calls the "silk of South America". The range includes:
- T-shirts, tank tops and rib knit shirts
- Jersey blouses and polo shirts
- Dresses and trousers
- The Essential Jersey line, its newest collection
Styles come in long and short sleeves with crew, V, boat and roll necklines, at prices from about 60 to 160 euros. The brand states that it pays fair wages, provides safe working conditions and aims for resource efficient production with minimal waste.
Distribution
THYLIE sells through its own online store, which serves the EU, Liechtenstein and Switzerland, and through partner retailers listed in a store finder. It works with sales agencies for trade partners and runs a loyalty community called the "Thylie Family".
Why it matters
THYLIE is an example of a focused basics label that competes on fabric quality and fit rather than trend, combining direct online sales with specialist retail.
Frequently asked questions
Where is THYLIE from?
THYLIE is a Swiss brand operated by Thylie AG in Zumikon, Switzerland.
What does THYLIE sell?
THYLIE sells women's basics such as T-shirts, tops, jersey blouses, dresses and trousers made from PIMA cotton.