PKZ
PKZ Burger-Kehl & Co. AG · Switzerland
PKZ is an independent Swiss fashion house founded by Paul Kehl in 1881. It sells menswear and womenswear under its own labels and around 170 international brands through more than 40 stores and online.
| Founded | 1881 |
|---|---|
| Founder | Paul Kehl |
| Company | PKZ Burger-Kehl & Co. AG |
| Stores | More than 40 |
| Labels | PKZ MEN, PKZ WOMEN, Paul Kehl |
| Website | pkz.ch |
What is PKZ?
PKZ is an independent Swiss fashion house operated by PKZ Burger-Kehl & Co. AG. Its history is described as primarily a family story.
History
Paul Kehl founded his first clothing factory in Winterthur in 1881, and the company was registered in Zurich in 1891 as Paul Kehl Zurich, the origin of the PKZ name.
Products and positioning
PKZ combines its own labels with a curated multibrand assortment:
- PKZ MEN and PKZ WOMEN store formats
- The in-house label Paul Kehl
- Around 170 premium brands, with more than 15,000 products in total
The positioning sits in premium fashion for men and women, with a focus on quality and service.
Distribution
PKZ runs more than 40 stores in Switzerland, including two on Zurich's Bahnhofstrasse and a PKZ MEN store at Löwenplatz, plus its online store at pkz.ch.
Why it matters
As one of Switzerland's oldest fashion retailers, PKZ shows how a family-owned house can combine private labels with multibrand retail, and adapt a long store heritage to an omnichannel model.
Frequently asked questions
Who founded PKZ?
PKZ goes back to Paul Kehl, who founded his first clothing factory in Winterthur in 1881.
What does PKZ stand for?
The name derives from Paul Kehl Zurich, under which the company was registered in 1891.