Jungle Folk
Jungle Folk is a Zurich-based fair fashion label founded by Pauline Treis. It produces womenswear with small producers in Peru and Colombia and won the Emerging category of Switzerland's first Fair Fashion Award in 2024.
| Founder | Pauline Treis |
|---|---|
| Base | Zurich |
| Producers | Peru and Colombia |
| Award | Fair Fashion Award 2024, Emerging |
| Website | junglefolk.com |
What is Jungle Folk?
Jungle Folk is a Swiss womenswear label from Zurich, founded by Pauline Treis. The brand is built around close collaboration with small producers in Peru and Colombia.
Products and positioning
Jungle Folk designs womenswear and accessories, with pieces such as linen skirts sold through international online boutiques. Beyond placing orders, the company advises its producers on trends, cuts and fabrics. Treis has described the relationship with these partners as mutually enriching and a source of motivation for the company's future work.
Recognition
In October 2024 Jungle Folk won the Emerging category of Switzerland's first Fair Fashion Award, announced at the Future Forum in Filzbach, Glarus. The jury focused on transparency as the basis for social justice and sustainability and praised the brand's social and ecological work. The prize was shared with FTC Art of Cashmere World in the Established category and carried 25,000 Swiss francs.
Distribution
The label sells through its own website, a wholesale ordering platform for retailers and third-party online stores.
Why it matters
Jungle Folk shows how a small Swiss label can make producer partnerships and transparency the core of its brand and gain recognition for it.
Frequently asked questions
Where is Jungle Folk from?
Jungle Folk is a Swiss fashion label based in Zurich.
Who founded Jungle Folk?
Jungle Folk was founded by Pauline Treis.