14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

INA KESS

Switzerland

INA KESS is a Swiss luxury lifestyle brand selling women's ready-to-wear designed in Switzerland and made in Portugal. It focuses on comfort within sophisticated, feminine and timeless designs.

Facts
BaseZurich, Switzerland
ProductionPortugal
FocusWomen's ready-to-wear
FlagshipZurich
Websiteinakess.com
Segment
Premium
Categories
WomenswearSwimwearAccessories
Sales channels
Own storesE-commerceWholesaleDepartment stores

What is INA KESS?

INA KESS is a Swiss luxury lifestyle brand for women. Its collections are designed in Switzerland and made in Portugal, and the brand runs a flagship store in Zurich.

Products and positioning

INA KESS aims to deliver comfort within sophisticated, feminine and timeless designs, using functional fabrics, tailoring and smart details. The brand puts quality, authenticity and longevity at the centre of its offer. The range includes:

  • Shirts and blouses, tops and T-shirts
  • Trousers, blazers, jackets and coats
  • Sweaters, dresses and skirts
  • Beachwear and accessories

Prices for key pieces such as shirts and tailored trousers sit at the upper end of the premium segment.

Distribution

INA KESS sells through a Zurich flagship, other brand-owned stores and partner stores, as well as its own webshop with shipping to Switzerland, Europe, the United States, Singapore and the United Arab Emirates. Selected pieces are sold at Takashimaya in Singapore. Digital services include a virtual boutique, instant video shopping and personal styling appointments.

Why it matters

INA KESS is an example of a Swiss womenswear label combining its own retail, partner stores and remote clienteling to reach customers well beyond its home market.

Frequently asked questions

Where is INA KESS from?

INA KESS is a Swiss brand with a flagship store in Zurich; its collections are designed in Switzerland and made in Portugal.

What does INA KESS sell?

INA KESS sells women's ready-to-wear such as shirts, trousers, blazers, knitwear, dresses and beachwear, plus accessories.

All brands