14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Vargu

Switzerland

Vargu is a Swiss label making bags, wallets and cosmetics for an urban audience. It focuses on individuality and sustainability, with leather and recycled PET bags alongside bio-based nail polish.

Facts
OriginSwitzerland
ProductsBags, wallets, nail cosmetics
MaterialsLeather, recycled PET, bio-based nail polish
Websitevargu.com
Segment
Premium
Categories
BagsAccessoriesBeauty
Sales channels
E-commerceMarketplaces

What is Vargu?

Vargu is a Swiss-labelled brand of accessories and cosmetics. It describes its offer as accessories and cosmetics for an urban society, with a particular focus on individuality and sustainability, and it presents its products as a response to the availability of new, sustainable and technical materials.

Products and positioning

The range combines bags and small leather goods with a beauty line:

  • Leather backpacks, shoulder bags and wallets for women and men
  • Backpacks made from recycled PET (RPET)
  • RFID-protected wallets
  • Bio-based, vegan nail polish made in Germany
  • Vegan nail foils in solid colours and graphic designs

Bags are listed at prices of roughly 99 to 149 Swiss francs, and the online shop prices goods in both Swiss francs and euros, pointing to customers in Switzerland and the wider German-speaking market.

Distribution

Vargu sells through its own online shop, and its bags have also been listed on the Zalando marketplace in Germany.

Why it matters

Vargu illustrates a small accessories label pairing bags with cosmetics under one brand, using recycled and bio-based materials as a core part of its positioning rather than as a separate sustainable capsule.

Frequently asked questions

Where is Vargu from?

Vargu is a Swiss-labelled brand that prices its products in Swiss francs and euros.

What does Vargu sell?

Vargu sells leather and recycled PET backpacks, shoulder bags, RFID wallets, bio-based nail polish and nail foils.

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