Freitag
Freitag is a Swiss bag brand founded in 1993 by the brothers Markus and Daniel Freitag, both graphic designers. It is based in Zurich and is known for bags made from recycled truck tarpaulins.
| Country | Switzerland |
|---|---|
| Founded | 1993 |
| Founders | Markus and Daniel Freitag |
| Headquarters | Zurich |
| Signature material | Recycled truck tarpaulin |
| Website | freitag.ch |
What is Freitag?
Freitag is a Swiss bag and accessories brand headquartered in Zurich. It was founded in 1993 by the brothers Markus and Daniel Freitag, both graphic designers.
Products and positioning
The brand makes bags, including backpacks, aimed at men and women. It is known for its use of recycled truck tarpaulins, which give every bag a unique appearance. It sits in the bridge segment of the accessories market.
More recently Freitag has moved into recyclable product design. Recent coverage describes a mono-material backpack, made from a single material that can be recycled as a whole. The first recyclable backpack removed the need for truck tarps.
Distribution
Freitag is known as a Zurich-based accessories brand. Its customers are men and women, and its bags are sold as a design-led alternative to conventional accessories.
Why it matters
Freitag is one of the best-known examples of upcycling as a core design idea and a reference point for recyclable product design in accessories.
Frequently asked questions
Where is Freitag from?
Freitag is a Swiss brand headquartered in Zurich.
Who founded Freitag?
The brothers Markus and Daniel Freitag, both graphic designers, founded Freitag in 1993.