Tissot
The Swatch Group · Switzerland
Tissot is a Swiss watch brand founded in Le Locle in 1853 by Charles-Félicien Tissot and his son Charles-Émile. Part of the Swatch Group, it makes quartz and mechanical watches and is a major official timekeeper in international sport.
| Founded | 1853, Le Locle |
|---|---|
| Founders | Charles-Félicien and Charles-Émile Tissot |
| Group | The Swatch Group |
| Key models | PRX, T-Touch |
| Sport partners | NBA, MotoGP, UCI, FIBA |
| Website | tissotwatches.com |
What is Tissot?
Tissot is a Swiss watchmaker based in Le Locle, founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot. It belongs to The Swatch Group.
History
Tissot has a long record of firsts: the first mass-produced pocket watch and a two time zone pocket watch in 1853, an early anti-magnetic watch around 1930, and watches made of plastic (Idea 2001), granite (RockWatch), mother of pearl and wood in the 1970s and 1980s. In 1999 it introduced the T-Touch, with a touch-sensitive sapphire crystal controlling functions such as compass, barometer and altimeter.
Products and positioning
The brand offers accessible Swiss watches across quartz and automatic lines. The PRX, a steel watch with integrated bracelet first made in 1978, was relaunched in 2021 and has since been extended with Damascus steel and titanium versions.
Sport
Tissot is a prominent sports timekeeper, working with the NBA and WNBA since the 2015/16 season, MotoGP, the UCI in cycling, FIBA and the International Fencing Federation.
Why it matters
Tissot is one of the volume pillars of Swiss watchmaking, combining heritage, innovation and sport sponsorship to reach a broad international audience.
Frequently asked questions
Who owns Tissot?
Tissot is owned by The Swatch Group, the Swiss watch group.
Where is Tissot from?
Tissot is from Le Locle in Switzerland, where it was founded in 1853 and is still headquartered.