SWISS MILITARY HANOWA
Hanowa · Switzerland
Swiss Military Hanowa is a Swiss watch brand established in 1990 as the second brand of Hanowa, a company founded in 1963. Based in Möhlin, it makes wristwatches and is an official licensee for the Swiss Military name.
| Company founded | 1963, Biel/Bienne |
|---|---|
| Brand established | 1990 |
| Headquarters | Möhlin, Switzerland |
| Licence | Swiss Confederation, since 2015 |
| Website | hanowa.ch |
What is Swiss Military Hanowa?
Swiss Military Hanowa is a watch brand of the Swiss company Hanowa, based in Möhlin, Switzerland. Its hallmark is an octagon containing a Swiss flag, which appears on its wristwatches.
History
Hanowa was founded in 1963 in Biel/Bienne by Hans Noll and his wife Elisabeth Noll-Wirz. The Swiss Military Hanowa brand was established in 1990 as a second brand. Since 2015 Hanowa has been an official licensee of the Swiss Confederation, which owns the "Swiss Military" name and allows the company to use it.
Products and positioning
The brand focuses on wristwatches with a military and outdoor character, drawing on Swiss identity as a core part of its positioning. Key features include:
- The octagon and Swiss flag emblem
- Use of the officially licensed Swiss Military name
- Watches for men and women
Distribution
Swiss Military Hanowa is sold internationally through distributors and watch retailers. In Asia, it is distributed by Hong Kong based Fortune Concept Ltd.
Why it matters
Swiss Military Hanowa illustrates how official national licensing can underpin a watch brand's identity in the accessible Swiss watch segment.
Frequently asked questions
Who makes Swiss Military Hanowa watches?
Swiss Military Hanowa watches are made by Hanowa, a Swiss company founded in 1963 by Hans Noll and Elisabeth Noll-Wirz and based in Möhlin.
Is Swiss Military Hanowa linked to the Swiss army?
Since 2015 Hanowa has been an official licensee of the Swiss Confederation, which owns the Swiss Military name.