8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Gübelin

Switzerland

Gübelin is a Swiss family-owned jeweller and watch retailer founded in 1854 and associated with Lucerne. It also operates a gemmological laboratory and academy.

Facts
Founded1854
OwnershipSwiss family-owned
BaseLucerne, Switzerland
SegmentJewellery and watches
AlsoGübelin Gem Lab and Academy
Websitegubelin.com
Segment
Luxury
Categories
JewelleryWatches
Sales channels
Own storesE-commerce

What is Gübelin?

Gübelin describes itself as a Swiss family-owned firm founded in 1854. Its website refers to the company as being from Lucerne since that year, and the owning family is not named on the page consulted.

Products and positioning

The company offers jewellery, including rings, earrings, bracelets and necklaces with coloured gemstones and diamonds. It also sells watches from brands such as Patek Philippe, Zenith, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Oris and Bulgari. After-sales and repair services are part of the offer.

Gemmology

Gübelin is also known for gemstone expertise. The website lists the Gübelin Gem Lab and the Gübelin Academy, which runs gemmology courses in Lucerne and Hong Kong. It mentions Dr. Eduard Josef Gübelin under its heading on expertise.

Why it matters

Gübelin combines retail of jewellery and watches with laboratory and educational activity, which sets it apart from many jewellers. Its longevity as a family firm makes it a reference name in Swiss luxury retail. The number and location of boutiques, and details of the group structure, were not listed on the page consulted and are not stated here. The website also lists a Nadine Ghosn collaboration, which shows the firm working with outside designers on jewellery collections. Repair and after-sales services complete an offer that spans retail, expertise and education.

Frequently asked questions

Where is Gübelin from?

Gübelin is a Swiss firm from Lucerne, founded in 1854.

Is Gübelin a luxury brand?

Yes, it operates in the luxury jewellery and watch segment, selling fine jewellery and watches from brands such as Patek Philippe.

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