29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Kross Studio

Switzerland

Kross Studio is an independent Swiss watchmaker founded in 2020 in Gland, Switzerland. It produces high-end tourbillon watches in small series, often in collaboration with entertainment franchises such as Star Wars, Batman and Game of Thrones.

Facts
Founded2020
HeadquartersGland, Switzerland
SignatureFloating central tourbillon, 120-hour power reserve
PartnersStar Wars, Batman, Game of Thrones
Websitekross-studio.com
Segment
Luxury
Categories
Watches
Sales channels
E-commerceLicensing

What is Kross Studio?

Kross Studio is an independent Swiss haute horlogerie brand based in Gland, on the shores of Lake Geneva. Founded in 2020, it focuses on small series and one-of-a-kind timepieces built around its own tourbillon architecture.

Products and positioning

At the core of the brand is a patented floating central tourbillon, designed to accommodate an oversized barrel delivering a 120-hour power reserve. Kross Studio manufactures main plates, bridges, steel parts, titanium cases and buckles in-house.

Each timepiece is typically paired with a functional art piece, forming a collector's set. The brand is known for collaborations with major entertainment franchises, including:

  • Star Wars
  • Batman and Wonder Woman
  • Game of Thrones and House of the Dragon, created with Warner Bros. Discovery
  • Harry Potter, teased as a Warner Bros. project

History

In 2025, approaching its fifth anniversary, Kross Studio took part in Watches and Wonders Geneva for the first time.

Why it matters

Kross Studio represents a new kind of independent watchmaker that combines complicated Swiss mechanics with licensed pop culture storytelling, aiming at collectors outside traditional horology circles.

Frequently asked questions

Where is Kross Studio based?

Kross Studio is based in Gland, Switzerland, and was founded in 2020.

What does Kross Studio make?

It makes high-end tourbillon watches in small series, often as licensed collector sets for franchises such as Star Wars and Game of Thrones.

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