Armin Strom
Armin Strom is an independent Swiss watch manufacture based in Biel/Bienne, founded in 1967 by skeletonisation specialist Armin Strom. It designs, develops and assembles its watches in-house, known for movements exposed on the dial side.
| Founded | 1967 |
|---|---|
| Founder | Armin Strom |
| Headquarters | Biel/Bienne, Switzerland |
| Leadership since 2006 | Claude Greisler, Serge Michel |
| Manufacture | Opened 2009 |
| Website | armin-strom.com |
What is Armin Strom?
Armin Strom is an independent luxury watchmaker from Biel/Bienne, Switzerland. The company was founded in 1967 by Armin Strom, a watchmaker regarded as a master of hand skeletonisation.
History
Since 2006 the brand has been led by master watchmaker Claude Greisler and businessman Serge Michel. Under their leadership it opened its first fully integrated manufacture in 2009, turning a skeletonisation specialist into a vertically integrated maker of its own calibres.
Products and positioning
Armin Strom designs, develops and assembles its watches in-house. Its hallmark is exposed movement mechanics on the dial side, so that the architecture of the calibre becomes the face of the watch. This places it among the technically focused independent brands of Swiss high watchmaking.
Distribution
The brand is sold through specialist watch retailers, including the British retail group WOS, which lists Armin Strom among its brand partners.
Why it matters
Armin Strom represents the generation of Swiss independents that combine a historic craft reputation with in-house development, competing on mechanical originality rather than volume.
Frequently asked questions
Where is Armin Strom based?
Armin Strom is an independent watch company based in Biel/Bienne, Switzerland.
Who founded Armin Strom?
The brand was founded in 1967 by Armin Strom, known for hand skeletonisation; it has been led by Claude Greisler and Serge Michel since 2006.