29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

ochs und junior

Switzerland

ochs und junior is a Swiss watch brand founded in 2008 by watchmaker and physicist Ludwig Oechslin and Lucerne watch retailer Beat Weinmann. It makes deliberately simple mechanical watches with complications built from very few additional parts.

Facts
Founded2008
FoundersLudwig Oechslin, Beat Weinmann
BaseLucerne, Switzerland
First modelsAnno 50, Settimana Junior
Websiteochsundjunior.swiss
Segment
Luxury
Categories
Watches
Sales channels
E-commerceOwn stores

What is ochs und junior?

ochs und junior is a Swiss watch company described by its founders as a horological cooperative. It was announced in 2008 near Lucerne by Ludwig Oechslin, a watchmaker and theoretical physicist, and Beat Weinmann, who managed the Embassy watch shop in Lucerne.

Products and positioning

The first models were the Anno 50, an annual calendar, and the Settimana Junior, with working prototypes built by Paul Gerber. The brand's complications are known for achieving their functions with very few extra components; the Anno 50 adds only three moving parts.

Oechslin's design philosophy values conceptual clarity over ornament, and he sees watches as everyday tools rather than luxury objects. His motto, "95% is perfect! The rest is human!", sums up the approach. The company has also chosen to reference its watches by time horizons.

  • Annual calendar watches
  • Week and date indications
  • Minimalist dials with coloured indicators

Why it matters

ochs und junior brings the thinking of one of Switzerland's most respected watch theorists to a small, independent label focused on mechanical simplicity.

Frequently asked questions

Who founded ochs und junior?

ochs und junior was founded in 2008 by watchmaker Ludwig Oechslin and Lucerne watch retailer Beat Weinmann.

What is ochs und junior known for?

The brand is known for simple-looking mechanical watches, such as annual calendars, that use very few additional parts.

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