14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Lady Taty

Switzerland

Lady Taty is a Swiss jewellery brand whose pieces are designed in its own atelier in Geneva. It creates original jewellery in solid silver, gold-plated silver and gold-plated brass, made in Europe from recycled materials.

Facts
OriginSwitzerland
Design atelierGeneva
ProductionEurope
Core materialSolid silver
Websiteladytaty.ch
Segment
Mid-market
Categories
Jewellery
Sales channels
E-commerce

What is Lady Taty?

Lady Taty is a jewellery label from Switzerland that describes itself as a creator of original jewellery in solid silver. All of its designs are drawn in the brand's atelier in Geneva, while production takes place in Europe.

Products and positioning

The range covers the core jewellery categories, with named collections such as Life Twist. The brand works with a small set of metals and adds stones and organic materials for colour and texture.

  • Rings, earrings, bracelets and necklaces
  • Solid silver, gold-plated silver and gold-plated brass
  • Zircon, quartz, turquoise, howlite and mother-of-pearl accents
  • Only recycled materials, according to the brand

Distribution

Lady Taty sells directly to consumers through its own online shop, which offers pricing in several currencies including Swiss francs and euros and accepts Swiss payment methods such as Twint. The brand also maintains a presence on Instagram, Pinterest and TikTok.

Why it matters

Lady Taty illustrates how a small Swiss jewellery label can combine local design with European manufacturing and a recycled materials policy, and reach an international audience through a direct online channel.

Frequently asked questions

Where is Lady Taty from?

Lady Taty is a Swiss jewellery brand whose pieces are designed in its atelier in Geneva.

What does Lady Taty sell?

It sells rings, earrings, bracelets and necklaces in solid silver, gold-plated silver and gold-plated brass, made from recycled materials.

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