29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Götti

Switzerland

Götti is a Swiss luxury eyewear brand led by designer Sven Götti and based in Wädenswil. It designs optical frames and sunglasses in titanium, buffalo horn and acetate, sold through selected opticians worldwide.

Facts
OriginLucerne, 1993/1994
HeadquartersWädenswil, Switzerland
DesignerSven Götti
MaterialsTitanium, buffalo horn, acetate
ProductionGermany, Austria, Japan
Websitegotti.ch
Segment
Luxury
Categories
Eyewear
Sales channels
WholesaleOwn stores

What is Götti?

Götti Switzerland is a Swiss eyewear brand whose owner and designer is Sven Götti. The business began in Lucerne in 1993/1994 as an optician's shop and is now headquartered in Wädenswil, near Zurich.

Products and positioning

Götti designs high-end optical frames and sunglasses, working with titanium, buffalo horn and acetate. The brand presents around 50 new models each year at international trade fairs. Its sunglasses feature a patented 360 degree rotating temple hinge called Spin & Stow, which has won design awards including a red dot award.

Production is carried out by specialist eyewear manufacturing partners in Germany, Austria and Japan.

Distribution

Götti frames are sold through a selective network of opticians, around 1,500 worldwide in some 30 countries, and the brand has its own store in Basel.

Why it matters

Götti is an example of a Swiss design label competing in luxury eyewear through material quality, patented engineering and tightly controlled optician distribution rather than mass licensing.

Frequently asked questions

Where is Götti eyewear from?

Götti is a Swiss eyewear brand, founded in Lucerne and now based in Wädenswil near Zurich.

Where can you buy Götti glasses?

Götti frames are sold through selected opticians in around 30 countries and at the brand's store in Basel.

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