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29 October 2026International edition

Newsletter FIRE Digital

Brands by country

South Africa

31brands

10%sell wholesale

74%sell online

71%run own stores

Main segments

Luxury and designer houses (9)Premium and contemporary (4)Mass market and fast fashion (4)Sportswear and outdoor (4)Denim and casualwear (1)Footwear (1)Jewellery and watches (5)Streetwear and youth culture (3)

Show on the brand map

Luxury and designer houses

9

Anmari HoniballSouth Africa Biji La Maison de CoutureSouth Africa Black CoffeeSouth Africa Gert-Johan CoetzeeSouth Africa Orapeleng ModutleSouth Africa RICH MNISISouth Africa ScaloSouth Africa Thula SindiSouth Africa VIVIERSSouth Africa

Premium and contemporary

4

FabianiSouth Africa Imprint ZASouth Africa MantshoSouth Africa Sindiso KhumaloSouth Africa

Mass market and fast fashion

4

AckermansPepkor · South Africa FoschiniTFG · South Africa MarkhamTFG · South Africa WoolworthsSouth Africa

Sportswear and outdoor

4

CapestormSouth Africa First AscentSouth Africa Jonsson WorkwearSouth Africa Mr Price SportMr Price Group · South Africa

Denim and casualwear

1

Sissy BoySouth Africa

Footwear

1

BathuSouth Africa

Jewellery and watches

5

American SwissTFG · South Africa Arthur KaplanSouth Africa Kirsten GossSouth Africa ShimanskySouth Africa SternsSouth Africa

Streetwear and youth culture

3

BUTANSouth Africa Holmes BrothersSouth Africa Thesis LifestyleSouth Africa