Fabiani
The Foschini Group · South Africa
Fabiani is a South African premium menswear brand owned by The Foschini Group since 2011. It sells tailored and smart casual clothing for men through its own stores across South Africa.
| Country | South Africa |
|---|---|
| Owner | The Foschini Group |
| Acquired | 2011 |
| Focus | Premium menswear |
| Website | fabiani.co.za |
What is Fabiani?
Fabiani is a South African fashion brand best known for premium menswear. It has been part of The Foschini Group, one of South Africa's largest fashion retail groups, since the group acquired it in 2011.
History
By 2014 Fabiani already had more than three decades of history, which its management described as a famous brand heritage that had kept it at the top of the South African menswear landscape. Under Foschini ownership the brand expanded its own retail network quickly, growing from seven branches to 17 within two years. In 2017 Fabiani extended into womenswear.
Products and positioning
Fabiani occupies the upper end of the South African menswear market, offering tailoring and smart casual clothing for men who want an established local label. Its head buyer and designer at the time of its expansion was Nat Iqani.
Distribution
The brand sells through its own branded stores located across South Africa, with the store network expanding as part of the group's strategy.
Why it matters
Fabiani is an example of a heritage local menswear label that a major retail group has used to compete with international brands in South Africa's premium segment.
Frequently asked questions
Who owns Fabiani?
Fabiani has been owned by South African retailer The Foschini Group since 2011.
Is Fabiani a South African brand?
Yes, Fabiani is a South African fashion brand best known for premium menswear.