29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Scalo

South Africa

Scalo is a South African fashion label created by designer Sello Medupe from Soweto. It makes dresses, dinner gowns and menswear with bold, colourful and voluminous designs.

Facts
DesignerSello Medupe
CountrySouth Africa
SpecialismsDresses, dinner gowns, menswear
International showTorino Fashion Week 2018
Segment
Premium
Categories
WomenswearMenswear
Sales channels
Own stores

What is Scalo?

Scalo is a South African designer label led by Sello Medupe, who comes from Diepkloof in Soweto. The label produces dresses, dinner gowns and menswear.

Products and positioning

Scalo's style is described as contemporary, stylish and futuristic, with bold, colourful, textured and voluminous designs. Its collections use bright colours and embellished fabrics. Medupe has also spoken of plans to extend the label into bags and shoes.

History

Scalo presented its Spring Summer 2017 collection at Mercedes-Benz Fashion Week South Africa, and in 2015 Medupe held a private showcase for the Queen of Lesotho. In 2018 the label represented South Africa at Torino Fashion Week in Italy. Medupe has also been named Designer of the Year at the Feather Awards.

Why it matters

Scalo is part of the South African designer scene that has carried South African eveningwear to international runways, combining occasionwear with menswear in a single statement driven aesthetic.

Frequently asked questions

Who is the designer behind Scalo?

Scalo is the label of South African designer Sello Medupe, who comes from Diepkloof in Soweto.

What does Scalo make?

Scalo makes dresses, dinner gowns and menswear in bold, colourful and voluminous styles.

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