Foschini
TFG (The Foschini Group) · South Africa
Foschini is a South African fashion retailer founded in 1925 by George Rosenthal with a single store in Johannesburg. It is the founding brand of The Foschini Group (TFG).
| Founded | 1925, Johannesburg |
|---|---|
| Founder | George Rosenthal |
| Parent | TFG (The Foschini Group) |
| TFG footprint | 5,000+ stores in 23 countries |
| Website | foschini.co.za |
What is Foschini?
Foschini is a South African fashion retail brand and the namesake of The Foschini Group (TFG). It marked its 100th anniversary in 2025.
History
Foschini was founded in 1925 by American entrepreneur George Rosenthal, who opened a single store in Johannesburg. The retailer built its reputation by bringing Northern Hemisphere fashion to South African shoppers, and the business grew into TFG, which today operates more than 5,000 stores across 23 countries through many brands.
Products and positioning
Foschini focuses on fashion for women, offering clothing alongside accessories and beauty. Over the years it has worked with local designers on collaboration collections.
Distribution
The brand trades through its store network in South Africa and online, including via TFG's Bash shopping app.
Why it matters
Foschini is one of the oldest names in South African fashion retail and the brand from which one of the continent's largest fashion groups developed, giving it a central place in the country's retail history.
Frequently asked questions
Who founded Foschini?
Foschini was founded in 1925 by American entrepreneur George Rosenthal with a single store in Johannesburg.
Who owns Foschini?
Foschini is part of The Foschini Group (TFG), the South African retail group that grew out of the original business.