29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Markham

TFG · South Africa

Markham is a South African menswear retailer owned by TFG of Cape Town. It sells on-trend smart and casual wear, footwear, accessories and fragrances for men aged 18 to 35.

Facts
Parent groupTFG
Target customerMen aged 18 to 35
PositioningMid-market
OutletsMore than 370
Websitemarkham.co.za
Segment
Mid-market
Categories
MenswearFootwearAccessoriesBeauty
Sales channels
Own storesE-commerce

What is Markham?

Markham is a menswear brand and retail chain from South Africa. It is part of TFG, the Cape Town fashion group formerly known as The Foschini Group, and sits within its TFG Africa men's fashion division.

Products and positioning

Markham offers on-trend smart and casual wear for men aged 18 to 35, positioned in the mid-market income category. The brand is known for a youthful, current and vibrant store experience.

  • Smart and casual clothing
  • Footwear
  • Accessories
  • Fragrances

Distribution

Markham trades through a network of more than 370 outlets. It also sells online, with its e-commerce integrated into TFG's Bash shopping platform.

Why it matters

Markham is one of the main specialist menswear chains serving young men in South Africa. As part of TFG's multi-brand portfolio, it illustrates how the group segments the market by customer group and price level, and how South African retailers combine large physical store estates with shared group-wide e-commerce.

Frequently asked questions

Who owns Markham?

Markham is owned by TFG, the Cape Town fashion retail group formerly known as The Foschini Group.

What does Markham sell?

Markham sells smart and casual menswear, footwear, accessories and fragrances for men aged 18 to 35.

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