Capestorm
Capestorm is a South African outdoor and performance apparel brand established in 1996 and based in Cape Town. It makes training, cycling and outdoor clothing, sold through Sportsmans Warehouse stores nationwide.
| Established | 1996 |
|---|---|
| Base | Cape Town, South Africa |
| Focus | Training, cycling and outdoor apparel |
| Retail | Sportsmans Warehouse |
| Website | capestorm.co.za |
What is Capestorm?
Capestorm is a technical outdoor apparel brand from South Africa, based in Cape Town. Its tagline, Performance without limits, reflects a focus on versatile, high-performance gear that works on trails and city streets alike.
History
The brand was established in 1996 as a technical outdoor adventure apparel label for active sports and outdoor enthusiasts. In December 2011, Holdsport Limited agreed to acquire the Capestorm brand and its intellectual property, along with two retail outlets in Bryanston and Wynberg, with plans to grow it using the infrastructure of its First Ascent brand.
Products and positioning
Capestorm designs apparel for training, cycling and the outdoors that is built for changeable weather.
- Training tops, shorts and tights
- Cycling apparel
- Fleece and insulated jackets
- Rain and wind shells
Distribution
Capestorm products are available at Sportsmans Warehouse stores across South Africa.
Why it matters
Capestorm is one of the established local outdoor labels in South Africa, competing with international brands through specialist sports retail.
Frequently asked questions
Where is Capestorm from?
Capestorm is a South African outdoor apparel brand based in Cape Town, established in 1996.
Where can I buy Capestorm?
Capestorm products are sold at Sportsmans Warehouse stores across South Africa.