BUTAN
BUTAN is a South African streetwear brand with a history spanning around two decades. It makes hoodies, jackets, T-shirts, tracksuits, caps and football jerseys inspired by African street culture.
| Origin | South Africa |
|---|---|
| Style | African streetwear |
| Retail partner | Sportscene (TFG) |
| Collaborations | Kaizer Chiefs, Inkabi Zezwe |
| Signature item | Connections logo T-shirt |
| Website | butan.co.za |
What is BUTAN?
BUTAN is a South African streetwear brand that positions itself as African streetwear. By 2021 it had been in business for around 20 years, making it one of the longer running names in the country's street fashion scene.
Products and positioning
The brand produces casual and street styles across seasonal ranges and capsule collections:
- Hoodies, jackets and tracksuits
- T-shirts, including the Connections logo tee
- Shirts, shorts and pants
- Beanies, caps and football jerseys
BUTAN has been worn by South African personalities including Kwesta, Pearl Thusi and Sho Madjozi, and has released capsule collaborations such as a collection with football club Kaizer Chiefs and a capsule with Inkabi Zezwe.
Distribution
BUTAN sells through its own online store with delivery across South Africa and has operated a pop up store at Southgate Mall in Johannesburg. In February 2021 it launched in Sportscene, part of TFG, initially in ten premium stores.
Why it matters
BUTAN illustrates how home grown African streetwear brands have moved from independent channels into national retail chains while retaining strong links to local music and football culture.
Frequently asked questions
Where is BUTAN from?
BUTAN is a South African streetwear brand that describes itself as African streetwear.
Where can you buy BUTAN?
BUTAN is sold through its own online store and, since 2021, in selected Sportscene stores in South Africa.