Holmes Brothers
Holmes Brothers is a South African surf-inspired clothing brand founded by Laurie Holmes in the 1990s. It sells T-shirts, shirts, shorts, boardshorts, jackets and fleece for men, women and youth, as well as custom surfboards.
| Founder | Laurie Holmes |
|---|---|
| Founded | 1990s |
| Country | South Africa |
| Style | Surf-inspired casualwear |
| Website | holmesbros.co.za |
What is Holmes Brothers?
Holmes Brothers, also known as Holmes Bros, is a South African clothing label built on what it calls laid back African surf roots. Founder Laurie Holmes began by making surfboards in his parents' garage; customers then asked for T-shirts, which led to clothing.
History
The brand started in the 1990s as an African streetwear label and grew into a surfwear name with its own stores. Founder Laurie Holmes later rebuilt the business through a difficult period.
Products and positioning
Holmes Brothers describes its clothing as made in South Africa. The range includes:
- T-shirts, button-up shirts and golfers
- Pants, shorts, boardshorts and volleys
- Jackets, fleece and jerseys
- Men's accessories and custom surfboards
Distribution
The brand sells through its own Holmes stores in South Africa and an online shop.
Why it matters
Holmes Brothers is one of the locally made surfwear brands that keep South African production and coastal culture at the centre of their identity.
Frequently asked questions
Who founded Holmes Brothers?
Holmes Brothers was founded by Laurie Holmes, who started out making surfboards.
What does Holmes Brothers sell?
It sells surf-inspired clothing for men, women and youth, plus accessories and custom surfboards.