Mr Price Sport
Mr Price Group · South Africa
Mr Price Sport is a South African sportswear and sporting equipment retailer launched in 2006 as a standalone chain of the Durban based Mr Price Group. It sells value priced sports clothing, footwear and equipment through a large national store network.
| Launched | 2006 |
|---|---|
| Parent | Mr Price Group |
| Headquarters | Durban, South Africa |
| Stores | 178 (June 2025) |
| Website | mrpsport.com |
What is Mr Price Sport?
Mr Price Sport, also branded MRP Sport, is the sports division of the Mr Price Group, one of South Africa's largest fashion and homeware retailers. It sells sportswear and sporting equipment at value prices.
History
Mr Price Sport was launched in 2006 as a standalone sportswear chain. Its parent company dates back to 1985, when Laurie Chiappini and Stewart Cohen opened the first Mr Price clothing store in Klerksdorp. The group is headquartered in Durban, KwaZulu-Natal.
Products and positioning
The chain covers sports clothing, footwear and equipment for a broad range of activities, applying the group's value focused retail model to the sports category. It has signed a multi year partnership with the South African Sports Confederation and Olympic Committee (SASCOC).
Distribution
As at June 2025 Mr Price Sport operated 178 stores. The wider group runs more than 3,000 stores across brands including MRP, MRP Home, Sheet Street, Miladys, Studio 88 and Yuppiechef.
Why it matters
Mr Price Sport gives a mass market South African retailer a dedicated sports format, competing for a growing active and athleisure customer base at accessible price points.
Frequently asked questions
Who owns Mr Price Sport?
Mr Price Sport is part of the Mr Price Group, a retailer headquartered in Durban, South Africa.
What does Mr Price Sport sell?
It sells value priced sportswear, sports footwear and sporting equipment.