29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Kirsten Goss

South Africa

Kirsten Goss is a fine jewellery brand founded in 2002 by South African designer Kirsten Goss. It makes gold jewellery set with colourful gemstones in its own Durban studio.

Facts
Founded2002, London
FounderKirsten Goss
StudioDurban, South Africa
Materials9 and 18 carat gold, coloured gemstones
Websitekirstengoss.co.za
Segment
Luxury
Categories
Jewellery
Sales channels
Own storesE-commerce

What is Kirsten Goss?

Kirsten Goss is an eponymous fine jewellery brand created by South African designer Kirsten Goss. The label is known for bold colour and unusual gemstones such as aquamarine, peridot and rubellite, set in 9 and 18 carat gold.

History

Goss studied economics and then completed a fine art degree in jewellery design and gemmology at Stellenbosch. She worked at fashion jewellery house Erickson Beamon in London and spent time in finance before launching her brand in London in 2002. Her first shop, on Holland Street in Kensington, ran for 12 years, and the brand was stocked by Liberty, Harrods and Selfridges.

Products and positioning

  • Signature shapes including the SØT doughnut form and the LØK onion form
  • The Farren locket, BOA necklace and Utopie studs
  • Ready to wear fine jewellery and bespoke commissions

Distribution

The business is fully vertical, handling design, manufacturing in its Durban goldsmithing studio, marketing and retail. It has stores at Hyde Park Corner in Johannesburg and Flanders Boutique Mall in Durban, a concession at the V&A Waterfront in Cape Town, and an online shop that delivers worldwide.

Why it matters

Kirsten Goss shows how a South African jewellery label can control its full value chain while building a recognisable design language around colour and form.

Frequently asked questions

Who founded Kirsten Goss?

The brand was founded in 2002 by South African jewellery designer Kirsten Goss, who studied jewellery design and gemmology at Stellenbosch.

Where is Kirsten Goss jewellery made?

Kirsten Goss jewellery is made in the brand's own goldsmithing studio in Durban, South Africa.

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