29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Arthur Kaplan

South Africa

Arthur Kaplan is a South African luxury jewellery and watch retailer. It is known as one of the country's leading sellers of Swiss luxury watches, stocking brands such as Rolex, Omega, Breitling and TAG Heuer alongside fine jewellery.

Facts
CountrySouth Africa
SpecialismLuxury watches and jewellery
Stores11 (2014)
Watch brandsRolex, Omega, Breitling, TAG Heuer
Websitearthurkaplan.co.za
Segment
Luxury
Categories
WatchesJewellery
Sales channels
Own stores

What is Arthur Kaplan?

Arthur Kaplan is a South African retailer of luxury watches and jewellery. It has been described as the largest retailer of Swiss luxury watches in South Africa and operates a network of stores across the country, with 11 locations reported in 2014.

History

The Divaris family were long the main owners of the business. In 2014 the retailer was acquired by Taste Holdings, with Dean Divaris remaining managing director at the time of the deal.

Products and positioning

Arthur Kaplan targets wealthier, aspirational customers. Its offer combines:

  • Swiss luxury watches from brands including Rolex, Omega, Breitling and TAG Heuer
  • Fine jewellery
  • In store service through its own boutiques

Why it matters

Arthur Kaplan illustrates the role of multi brand specialist retailers in markets where global luxury watch houses rely on local partners rather than their own boutiques. For South African shoppers it serves as a key point of access to Swiss watchmaking, and its ownership history shows how such retailers attract investors seeking exposure to the premium end of the market.

Frequently asked questions

What does Arthur Kaplan sell?

Arthur Kaplan sells Swiss luxury watches, including Rolex, Omega, Breitling and TAG Heuer, as well as fine jewellery.

Where is Arthur Kaplan from?

Arthur Kaplan is a South African retailer with stores across the country.

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