FREYWILLE
FREYWILLE is a Viennese jewellery house founded in 1951 by designer Michaela Frey. It is known for fire enamel jewellery with colourful motifs and 24 carat gold, often inspired by artists such as Gustav Klimt and Alphonse Mucha.
| Founded | 1951, Vienna |
|---|---|
| Founder | Michaela Frey |
| Technique | Fire enamel with 24 carat gold |
| Headquarters | Vienna, Austria |
| Website | freywille.com |
What is FREYWILLE?
FREYWILLE is an Austrian jewellery house founded in Vienna in 1951 by designer Michaela Frey. Its factory and offices share one building in central Vienna, where the company remains headquartered.
History
After Michaela Frey's death in the 1970s, her accountant Dr Friedrich Wille took over the business, and the brand name combines the surnames Frey and Wille. The company is a privately held GmbH.
Products and positioning
FREYWILLE is known for fire enamel jewellery, in which colourful motifs are combined with 24 carat gold. Collections draw on the work of artists such as Gustav Klimt and Alphonse Mucha, linking the brand to Vienna's art history. The range includes bangles, rings, earrings, pendants, watches and silk accessories.
Distribution
The brand grew to more than 200 boutiques by 2010. It now trades through around 42 own boutiques, mostly in Eastern Europe, plus a network of resellers and its online shop.
Why it matters
FREYWILLE is a rare example of a luxury jewellery house built on a single craft technique, using art-historical references and a recognisable visual language to differentiate itself internationally.
Frequently asked questions
Where is FREYWILLE from?
FREYWILLE is an Austrian jewellery house founded in Vienna in 1951.
What is FREYWILLE known for?
FREYWILLE is known for fire enamel jewellery with artistic motifs inspired by painters such as Klimt and Mucha.