Durán Joyeros
Durán Joyeros is a Madrid jeweller founded by master goldsmith and silversmith Pedro Durán Morales more than a century ago. It makes and sells jewellery, especially silver, retails Swiss watches and runs an art and auction house.
| Founder | Pedro Durán Morales |
|---|---|
| Headquarters | Madrid, Spain |
| Royal supplier | Since 1899 |
| Auction house | Durán Arte y Subastas (1969) |
| Website | duranjoyeros.com |
What is Durán Joyeros?
Durán Joyeros is a family jewellery house from Madrid, now run by the fourth generation. Its main shop is on Calle de Goya in the Barrio de Salamanca, and it also has a presence in the El Corte Inglés shopping centre in Pozuelo.
History
The firm traces its origins to master goldsmith and silversmith Pedro Durán Morales, who began by making silver pieces. In 1899 it became an official supplier to the Spanish Royal Household. Durán later pioneered quality Swiss watch retail in Spain and was among the first jewellers to create personalised multibrand spaces. In 1969 the family founded Durán Arte y Subastas, its art and auction business.
Products and positioning
- Fine jewellery, with a particular tradition in silver
- Swiss watches from leading brands
- Durán Exquse, an accessible luxury line of silver pieces with natural stones
- Art and collectors' items through the auction house
Why it matters
Durán Joyeros is one of the long established names of Spanish jewellery, combining its own creations with luxury watch retail and an auction business, a diversified model rare among family jewellers.
Frequently asked questions
Where is Durán Joyeros?
Durán Joyeros is based in Madrid, with its main shop on Calle de Goya and a space in El Corte Inglés Pozuelo.
Who founded Durán Joyeros?
The firm was founded by master goldsmith and silversmith Pedro Durán Morales and is now run by the fourth generation of the family.