29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Isabel Guarch

Spain

Isabel Guarch is a Spanish jewellery brand from Palma, Mallorca, whose family atelier dates back to 1957. It makes 18 carat gold jewellery inspired by the island's architecture, landscape and culture.

Facts
Founded1957, Palma
Led byIsabel Guarch, since 2005
Material18 carat gold
Points of saleL'Atelier Palma, El Corte Inglés
Websiteisabelguarch.com
Segment
Luxury
Categories
Jewellery
Sales channels
Own storesDepartment stores

What is Isabel Guarch?

Isabel Guarch is a Mallorcan jewellery house based in Palma. Its collections are entirely inspired by the island, from its light and colours to its architecture and traditional culture.

History

The business began in 1957, when the designer's mother turned her flat on Carrer de Jaume II in Palma into a showroom for made to order jewellery and built the brand through word of mouth. Isabel Guarch studied gemmology, specialising in diamonds, and completed a design degree in Paris before taking over the family company in 2005. She has released a new collection every year since.

Products and positioning

Pieces are made predominantly in 18 carat gold and finished by hand. Signature motifs include the rose window of Palma Cathedral and Art Nouveau details such as the wrought iron lamps of the Gran Hotel. Earrings based on the rose window were given to Princess Leonor by the Balearic government for her 18th birthday, and her son Gonzalo co-created a men's collection inspired by the island's ancient slingers.

Distribution

The brand sells through its L'Atelier boutique in Palma and through El Corte Inglés stores in Palma and Madrid.

Why it matters

Isabel Guarch is a second generation family jeweller that has turned local heritage into a recognisable regional luxury brand.

Frequently asked questions

Where is Isabel Guarch jewellery from?

Isabel Guarch is a jewellery brand from Palma, Mallorca, Spain, with roots in a family atelier opened in 1957.

What is Isabel Guarch known for?

The brand is known for 18 carat gold jewellery inspired by Mallorca, including designs based on the rose window of Palma Cathedral.

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