Annoushka
United Kingdom
Annoushka is a British fine jewellery brand launched in 2009 by Annoushka Ducas. Ducas had earlier co-founded Links of London with her husband John Ayton. The brand matters as a founder led UK jeweller built after a notable earlier success.
| Launched | July 2009 |
|---|---|
| Founder | Annoushka Ducas |
| Earlier venture | Co-founder of Links of London, 1990 |
| Country of origin | United Kingdom |
| Segment | Jewellery and watches |
| Website | annoushka.com |
What is Annoushka?
Annoushka is a British jewellery brand named after its founder, Annoushka Ducas. According to Wikipedia, Annoushka Jewellery launched in July 2009. Public sources consulted do not name a headquarters or any current owner, so these are not stated here.
History
Ducas and her husband John Ayton co-founded Links of London in 1990. That business grew to sales of more than 50 million pounds and was sold to Folli Follie SA in July 2006. Ducas left in October 2007 and launched her own label two years later.
Products and positioning
The brand makes jewellery. Wikipedia mentions a collection launched at Harvey Nichols, which indicates that the label has been stocked by an upmarket department store. The sources consulted do not give a full range breakdown, price list or store count, so those are omitted.
Business model and distribution
The evidence in the sources points to a mix of retail partners such as Harvey Nichols and the brand's own channels. Detailed information on the split between wholesale, own stores and e-commerce is not documented in the sources consulted.
Why it matters
Annoushka is notable for the track record of its founder. Having built Links of London into a business of more than 50 million pounds in sales, Ducas went on to create a second jewellery label from scratch, which makes the brand a recurring reference point in discussions of British jewellery entrepreneurship.
Frequently asked questions
Who founded Annoushka?
Annoushka was founded by Annoushka Ducas, who launched the jewellery label in July 2009. She had previously co-founded Links of London with her husband John Ayton.
Where is Annoushka from?
Annoushka is a British jewellery brand. It was launched in 2009 by a founder who had earlier built Links of London.