Bathu
Bathu is a South African sneaker brand founded in 2015 by Theo Baloyi. It designs and sells shoes through more than 30 of its own stores across South Africa and the wider SADC region.
| Founded | 2015 |
|---|---|
| Founder | Theo Baloyi |
| Product | Sneakers |
| Stores | More than 30 in South Africa and SADC |
| Website | bathu.co.za |
What is Bathu?
Bathu is a footwear company from South Africa focused on sneakers. It has become one of the most visible locally founded shoe brands in the country and has been cited among Africa's most admired brands.
History
Theo Baloyi founded Bathu in 2015. Before starting the business he worked as a senior associate at PwC in Dubai. Bathu grew without outside funding and opened 24 branches during the pandemic period, reaching more than 30 stores.
Products and positioning
The brand's range centres on its own sneaker designs, sold under the Bathu name. It positions itself as a homegrown African sneaker label competing for the same customers as international sportswear brands.
Distribution
Bathu sells mainly through its own stores, which number more than 30 across South Africa and the Southern African Development Community region, alongside online sales.
Why it matters
Bathu shows how a self-funded African footwear brand can build a national retail network and a recognisable identity in a sneaker market dominated by global players. Its founder has received personal recognition, including a place on the Forbes Africa 30 Under 30 list in 2019.
Frequently asked questions
Who owns Bathu shoes?
Bathu was founded in 2015 by South African entrepreneur Theo Baloyi, who leads the company as CEO.
Where is Bathu from?
Bathu is a South African sneaker brand with stores across South Africa and the SADC region.