Studio Z
Studio Z is a Brazilian footwear and accessories retailer that began with a store in Várzea Grande, Mato Grosso. It sells around 30 brands, including its own label Gabriela, through stores in 16 states and a national e-commerce channel.
| Country | Brazil |
|---|---|
| First store | Várzea Grande, Mato Grosso |
| Footprint | Stores in 16 states |
| Own brand | Gabriela |
| Website | studioz.com.br |
What is Studio Z?
Studio Z is a Brazilian retail chain specialising in footwear and accessories, with a focus on women. Its first store opened in Várzea Grande, Mato Grosso, and by 2023 the company had 48 years of history in the market.
Products and positioning
Studio Z sells about 30 brands across its stores and website, combining leading Brazilian footwear labels with its own brands. Its main private label is Gabriela. The company works with around 12 collections a year, keeping a fast rhythm of new styles.
Distribution
- Physical stores in 16 Brazilian states
- A nationwide e-commerce channel
- Distribution centres in Palhoça, Santa Catarina, and Recife, Pernambuco
The retailer runs the Clube + STZ loyalty programme, which offers cashback to holders of its own card, and has opened new stores in cities such as Balneário Camboriú.
Why it matters
Studio Z shows how a multi-brand footwear retailer can grow nationally in Brazil by pairing third-party brands with private labels, loyalty mechanics and omnichannel distribution.
Frequently asked questions
What is Studio Z?
Studio Z is a Brazilian retail chain selling footwear and accessories, mainly for women.
Where did Studio Z start?
Studio Z opened its first store in Várzea Grande, in the state of Mato Grosso.