Havaianas
Alpargatas · Brazil
Havaianas is a Brazilian flip-flop brand created in 1962 by Alpargatas S.A. According to Wikipedia, about 200 million pairs are sold each year, in more than 80 countries.
| Introduced | 1962 |
|---|---|
| Owner | Alpargatas |
| Origin | Brazil |
| Annual sales | About 200 million pairs |
| Segment | Footwear |
| Website | havaianas.com |
What is Havaianas?
Havaianas is a Brazilian footwear brand best known for rubber flip-flops. Wikipedia says the brand was founded by Alpargatas S.A., a Brazilian manufacturer, and that the flip-flop was created and patented in 1962.
Ownership
Since 2017, Alpargatas has been owned by Itausa, Cambuhy Investimentos and Brasil Warrant, according to the source. Any more recent changes at Alpargatas should be checked against company announcements.
Products and positioning
Beyond flip-flops, the range includes closed-toe sandals, flat styles, sunglasses, towels, espadrilles and clothing. The brand is positioned as a mass-accessible, casual product with strong international reach.
Distribution
The Wikipedia article states the brand is sold in over 80 countries, while another passage says over 100, so the exact figure is uncertain. About 200 million pairs are sold each year.
- Created: 1962
- Annual volume: about 200 million pairs
- Reach: over 80 countries (source also says over 100)
Why it matters
Havaianas is one of the most widely distributed Brazilian consumer brands, turning a basic rubber sandal into a global fashion and lifestyle product. Its scale makes it a reference point for casual footwear and for the export of Brazilian brands.
Frequently asked questions
Who owns Havaianas?
Havaianas is owned by Alpargatas, which according to Wikipedia has been owned since 2017 by Itausa, Cambuhy Investimentos and Brasil Warrant.
Where is Havaianas from?
Havaianas is from Brazil. The flip-flop was created and patented in 1962 by Alpargatas S.A.