Petite Jolie
Petite Jolie is a Brazilian women's footwear and accessories brand launched in 2009 and based in Rio Grande do Sul. It is known for shoes and bags made from J-Lastic, its exclusive recyclable PVC.
| Launched | 2009 |
|---|---|
| Headquarters | Rio Grande do Sul, Brazil |
| Signature material | J-Lastic recyclable PVC |
| Export | More than 50 countries |
| Website | petitejolie.com.br |
What is Petite Jolie?
Petite Jolie is a Brazilian footwear brand headquartered in Rio Grande do Sul, launched in 2009. It designs shoes, bags and accessories for women with a playful, accessible style.
Products and positioning
The brand's signature is J-Lastic, an exclusive PVC material that it describes as 100 per cent recyclable. Its range includes flats, sandals, flatform slides and knit sneakers, sold at mid-market prices. Petite Jolie has also used licensed collaborations to refresh its collections, including a launch with Hello Kitty.
Everyday styles include slip-on knit sneakers designed for easy wear, flatform flip-flops and sandals, while bags and small accessories carry the J-Lastic material story beyond footwear. At home in Brazil, the retail network combines franchised units with company-owned stores.
Distribution
- Franchised and company-owned stores
- Multi-brand retailers in every Brazilian state
- Online marketplaces
- Exports to more than 50 countries
Why it matters
Petite Jolie belongs to the group of Brazilian injected footwear brands that built international reach around a proprietary material story, combining franchising at home with wide export distribution.
Frequently asked questions
Where is Petite Jolie from?
Petite Jolie is a Brazilian footwear brand based in Rio Grande do Sul, launched in 2009.
What are Petite Jolie shoes made of?
Petite Jolie uses J-Lastic, an exclusive PVC material that the brand describes as fully recyclable.