Anacapri
Arezzo&Co · Brazil
Anacapri is a Brazilian women's footwear brand created in 2008 and owned by the Arezzo&Co group. It sells casual shoes such as ballet flats, boots, sneakers and sandals at accessible prices, mainly through franchise stores.
| Launched | 2008 |
|---|---|
| Owner | Arezzo&Co |
| Core product | Ballet flats |
| Model | Franchise stores and e-commerce |
| Website | anacapri.com.br |
What is Anacapri?
Anacapri is a footwear brand from Brazil and part of the Arezzo&Co group, whose portfolio also includes Arezzo and Schutz. Created in 2008, it targets women who want easy, casual shoes at accessible prices.
Products and positioning
The brand focuses on informal footwear. Its strongest categories are:
- Ballet flats, known in Brazil as sapatilhas
- Boots
- Sneakers and sandals, including flatform styles
Anacapri has also moved into handbags. Its products are made in factories in Rio Grande do Sul and Bahia, and the brand has worked with Brazilian artists and personalities on capsule collections.
Distribution
Anacapri grows mainly through franchising and had around 220 franchise stores in 2023, with dozens more openings planned. E-commerce is an important channel, and the flagship on Rua Oscar Freire in São Paulo combines a store, showroom, product development and online order fulfilment.
Why it matters
Anacapri has become a key growth driver within Arezzo&Co by pairing an accessible price point with a franchise model. It shows how Brazilian footwear groups use multiple brands to cover different price levels in the domestic market.
Frequently asked questions
Who owns Anacapri?
Anacapri is owned by the Brazilian footwear and fashion group Arezzo&Co.
What does Anacapri sell?
Anacapri sells casual women's footwear such as ballet flats, boots, sneakers and sandals, plus handbags.