Fashion brands from Norway
This directory covers 20 fashion brands from Norway. Sportswear and outdoor is the largest group, followed by premium and contemporary labels, mass market and fast fashion, and bags, accessories and eyewear. Most brands are positioned in the premium tier, with a few value and mid-market brands. Oslo is the main centre, with further headquarters around Asker, Billingstad and Lysaker.
Norwegian brands all sell online, most also sell through wholesale, and many operate their own stores. Owners include Varner Group, Ferd and Sport Holding. Notable names include the outdoor and technical brands Helly Hansen, Norrøna, Bergans, Devold, Swix and Odlo, the menswear chain Dressmann and the Oslo label Holzweiler. Norway's climate and its tradition of skiing and sailing are reflected in the strong presence of technical outdoor clothing.
Premium and contemporary
4Mass market and fast fashion
3Sportswear and outdoor
9Footwear
1Bags, accessories and eyewear
1Jewellery and watches
1Lingerie, swimwear and hosiery
1Frequently asked questions
Which fashion brands come from Norway?
Among the 20 Norwegian brands in this directory are Helly Hansen, Norrøna, Bergans, Devold, Swix and Holzweiler.
How do Norwegian fashion brands sell?
75 per cent of Norwegian brands sell through wholesale. All sell through their own e-commerce, and many also run their own stores.