Kaibosh
Kaibosh is a Norwegian eyewear brand making sunglasses and optical frames. It is known for bold colourways, reversible frames and affordable pricing that encourages owning several pairs.
| Country | Norway |
|---|---|
| Products | Sunglasses and optical frames |
| Known for | Reversible frames |
| Collaborations | HAiK, Bergans |
| Website | kaibosh.com |
What is Kaibosh?
Kaibosh is a Norwegian eyewear label that set out to challenge conventional ways of designing, marketing and buying sunglasses. Its proposition is stylish eyewear at accessible prices, summed up in its motto People will stare. Make it worth their while.
Products and positioning
The brand designs sunglasses and optical frames with contemporary shapes and unusual colourways that are easy to mix and match. It promotes self-expression and the idea of owning several pairs to suit different moods. Named styles and collections include:
- Round and Round Remix, A Scandinavian in New York and Negroni at Noon
- Eyes Wide Open, Biblio and Modern Tortoise
- Sydney Harbour Bridge optical frames, designed for men who struggle to find a good fit across the nose
Kaibosh is particularly associated with reversible frames. Together with the design studio HAiK it created two-way acetate sunglasses that can be worn either way round, and it has also worked with the Norwegian outdoor brand Bergans on a vintage-style eyewear collection.
Why it matters
Kaibosh is an example of a Scandinavian accessories brand using design, colour and pricing to turn eyewear into a fashion accessory bought in multiples rather than a single long-term purchase.
Frequently asked questions
Where is Kaibosh from?
Kaibosh is an eyewear brand from Norway.
What does Kaibosh sell?
Kaibosh sells sunglasses and optical frames, including reversible styles, in contemporary shapes and colourways.