Banbé
Banbé is an Australian fashion eyewear brand launched in Sydney in 2021. It designs sunglasses in bio-acetate and metal at accessible prices and sells them online and through retailers such as Free People.
| Launched | 2021 |
|---|---|
| Base | Sydney, Australia |
| US distribution | Los Angeles |
| Main product | Sunglasses |
| Website | banbeeyewear.com |
What is Banbé?
Banbé is an eyewear label born and designed in Australia. It launched its first curated collection in 2021 from Sydney and expanded internationally two years later, opening a distribution centre in Los Angeles to serve the United States.
Products and positioning
The brand focuses on sunglasses with a bold but timeless style, aiming to offer premium materials and quality at an accessible price. Key features include:
- Frames in plant-based bio-acetate or copper alloys
- Scratch-resistant category 3 lenses with UV400 protection
- Many frames suitable for prescription lenses
- A vegan leather case and cleaning cloth with each pair
Most models have been priced between 70 and 100 US dollars, and the collection is designed mainly for women, with some unisex styles.
Distribution
Banbé sells through its own website and through retailers including Free People and Australian boutiques. Its growth has been driven largely by word of mouth, social media and celebrity sightings.
Why it matters
Banbé is part of a wave of Australian digital-first accessories brands that have used social media to reach international customers quickly, competing on design and price rather than heritage.
Frequently asked questions
Where is Banbé from?
Banbé is an Australian eyewear brand launched in Sydney in 2021.
What are Banbé sunglasses made of?
Banbé frames are made from plant-based bio-acetate or copper alloys, with scratch-resistant UV400 lenses.