14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Valet Studio

Australia

Valet Studio is a Sydney accessories brand founded by Ana Piteira, known for oversized acrylic claw clips and barrettes. It also makes bracelets and earrings.

Facts
FounderAna Piteira
BaseSydney, Australia
Known forClaw clips and barrettes
Websitevaletstudio.com.au
Segment
Mid-market
Categories
AccessoriesJewellery
Sales channels
E-commerceWholesale

What is Valet Studio?

Valet, also known as Valet Studio, is an accessories label from Sydney, Australia. It was founded by Ana Piteira, a public relations veteran who also designs the jewellery line Reliquia.

Products and positioning

The brand is best known for its large claw clips and barrettes, which helped popularise the return of the hair claw as a fashion accessory. The range includes:

  • Oversized claw clips in acrylic
  • Hair barrettes
  • Bracelets
  • Earrings, including gemstone chandelier styles and hand-poured resin designs

Valet's pieces combine bold colours and graphic shapes, positioning hair accessories as statement pieces rather than purely practical items.

Distribution

Valet sells online and through retailers such as Free People and Australian beauty retailer Adore Beauty.

Why it matters

Valet is an example of how a small Australian accessories label could ride and help shape a global trend, turning a once basic hair accessory into a styled fashion item sold by international retailers.

Frequently asked questions

Who founded Valet Studio?

Valet was founded by Ana Piteira, a PR professional who also designs the jewellery line Reliquia.

Where is Valet Studio from?

Valet is an accessories brand from Sydney, Australia.

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