Le Specs
Le Specs is an Australian sunglasses brand that has been making eyewear since 1979. Designed in Australia and stocked in more than 40 countries, it sells sunglasses, optical and blue light glasses and accessories.
| Origin | Australia |
|---|---|
| Since | 1979 |
| Reach | Stocked in over 40 countries |
| Core product | Sunglasses |
| Website | lespecs.com |
What is Le Specs?
Le Specs is an eyewear brand designed in Australia. Active since 1979, it has built an international reputation for fashion sunglasses and is today stocked in more than 40 countries.
Products and positioning
Sunglasses remain the core of the business, with an accessibly priced range that includes polarised and prescription-ready styles. The assortment also covers:
- Optical frames
- Blue light glasses
- Eyewear accessories and gift cards
Collaborations with other labels, such as Alemais, Haderlump and No Problemo, bring limited designs into the range and connect the brand with fashion audiences beyond eyewear.
Distribution
Le Specs combines international stockists with its own e-commerce. Separate regional webshops serve the United States, Australia and New Zealand, the United Kingdom and international customers, and the online experience includes virtual try-on.
Why it matters
Le Specs shows how a long-standing Australian accessories brand stays relevant through fashion collaborations and digital tools such as virtual try-on, while running a regionalised direct channel alongside wholesale in dozens of markets.
Frequently asked questions
Where is Le Specs from?
Le Specs is an Australian eyewear brand; its sunglasses are designed in Australia.
How long has Le Specs existed?
Le Specs has been making sunglasses since 1979.