Bailey Nelson
Bailey Nelson is an Australian eyewear brand and optical retailer founded in Bondi Beach, Sydney, in 2012 by Nick Perry and Peter Winkle. It designs its own frames and sells glasses, sunglasses and contact lenses with eye tests in its stores.
| Founded | 2012, Bondi Beach |
|---|---|
| Founders | Nick Perry and Peter Winkle |
| Markets | Australia, New Zealand, Canada |
| Design | In-house team in Sydney |
| Website | baileynelson.com |
What is Bailey Nelson?
Bailey Nelson is an eyewear brand and optical retail chain from Australia. It was founded in Bondi Beach, Sydney, in 2012 by Nick Perry and Peter Winkle, and states that people everywhere deserve great optometry.
Products and positioning
The company sells prescription glasses, sunglasses and contact lenses. Its frames are designed by an in-house team in Sydney that releases new styles through the seasons. Prescription glasses are made to order, and standard single-vision lenses with anti-glare and scratch-resistant coatings are included in the frame price, giving the brand a mid-market position.
Distribution
Bailey Nelson sells through its own stores and online. Key steps in its growth include:
- A store in Wellington, New Zealand, in 2015
- Entry into Canada in 2017 with a store on Robson Street in Vancouver
- Around 100 locations across its markets
Every store offers full-service eye care; in Canada it works with independent optometrists.
Why it matters
Bailey Nelson is an example of the vertically integrated eyewear model, in which a brand designs its own frames and controls retail and eye testing, offering bundled pricing in a category traditionally dominated by large optical groups.
Frequently asked questions
Where is Bailey Nelson from?
Bailey Nelson is an Australian eyewear brand founded in Bondi Beach, Sydney, in 2012.
Who founded Bailey Nelson?
Bailey Nelson was founded by Nick Perry and Peter Winkle.