Bergans
Sport Holding · Norway
Bergans is a Norwegian outdoor brand founded in 1908 by Ole Ferdinand Bergan. It makes backpacks, tents, sleeping bags and technical clothing and has been owned by the Norwegian sports retailer Sport Holding since August 2021.
| Founded | 1908 |
|---|---|
| Founder | Ole Ferdinand Bergan |
| Owner | Sport Holding (since August 2021) |
| Headquarters | Asker, Norway |
| Segment | Sportswear and outdoor |
| Website | bergans.com |
What is Bergans?
Bergans, often written Bergans of Norway, is a Norwegian outdoor equipment and clothing brand. According to Wikipedia, it was founded in 1908 by Ole Ferdinand Bergan (1876 to 1956), and its headquarters are in Asker, Norway.
History
Wikipedia records that the company was bought in August 2021 by Sport Holding, which the page describes as Norway's largest sports retailer. The sources consulted do not record any later change.
Products and positioning
Bergans sells backpacks, tents, sleeping bags, canoes, hiking equipment and technical clothing. It is positioned at the premium end of the Nordic outdoor market, alongside Norrøna, and draws on a long record of expedition and trekking use.
Business model and distribution
The Wikipedia page does not describe distribution. Ownership by a sports retailer suggests close links between brand and retail, but the sources consulted do not say how wholesale and own retail are divided, so this is not stated.
Why it matters
Bergans is one of the oldest outdoor brands in Scandinavia and a rare example of a heritage label owned by a domestic sports retailer. Its 2021 sale is part of a pattern of Nordic retailers securing control over well-known supplier brands. No revenue figures or current leadership details were available in the sources consulted.
Frequently asked questions
Who owns Bergans?
Sport Holding, described by Wikipedia as Norway's largest sports retailer, bought Bergans in August 2021.
Where is Bergans from?
Bergans is a Norwegian brand founded in 1908 by Ole Ferdinand Bergan and based in Asker.