Holzweiler
Norway
Holzweiler is a Norwegian fashion brand founded in Oslo in 2012 by siblings Susanne and Andreas Holzweiler, which began with hand-knitted scarves sold by the metre. It has grown into a ready-to-wear label known for outerwear, knitwear and accessories with a relaxed Scandinavian look.
| Founded | 2012, Oslo |
|---|---|
| Founders | Susanne and Andreas Holzweiler |
| Creative director | Maria Skappel Holzweiler |
| Headquarters | Oslo, Norway |
| Signature | Scarves, outerwear and knitwear |
| Website | holzweileroslo.com |
What is Holzweiler?
Holzweiler is a Norwegian contemporary fashion brand for women and men. Its collections centre on coats, down jackets, knitwear, denim and accessories, often with a unisex design approach. The brand presents seasonal campaigns and sells through its own stores and online shop as well as international retailers.
History
Siblings Susanne and Andreas Holzweiler founded the brand in Oslo. Wikipedia gives 2012 as the launch year. Its first product was hand-knitted scarves sold by the metre, which built a following before the brand moved into ready-to-wear in autumn 2014. Maria Skappel Holzweiler is named as creative director.
Ownership and investor details are not widely published, so they are not covered here.
Products and positioning
Holzweiler sits in the premium contemporary segment with an emphasis on functional, comfortable pieces suited to the Nordic climate:
- Coats, jackets and down outerwear
- Knitwear, including the brand's original scarves
- Denim and everyday ready-to-wear
- Bags and accessories
According to Wikipedia, the collections emphasise recycled materials and compensated materials as part of the brand's environmental approach.
Business model and distribution
The brand runs its own stores in Oslo, Bergen, Trondheim and Stavanger and in Copenhagen, alongside an international e-commerce site. Wikipedia reports distribution through about 60 stores in Norway and 120 internationally, which makes wholesale an important part of the mix.
Why it matters
Holzweiler is one of the best-known names in a new generation of Norwegian fashion brands, with a retail presence in Norway and Denmark and a wide network of international stockists. As a family-founded company it also shows how Nordic labels can remain founder-led while building an international wholesale business. Its growth from a single accessory product into a full collection is a typical path for Scandinavian contemporary labels.
Frequently asked questions
Where is Holzweiler from?
Holzweiler is a Norwegian brand from Oslo. It was founded by siblings Susanne and Andreas Holzweiler and still has its base in the city.
What is Holzweiler known for?
Holzweiler started with hand-knitted scarves sold by the metre. Today it is best known for outerwear, down jackets, knitwear and accessories with a relaxed Scandinavian style.