Camilla Pihl
Norway
Camilla Pihl is a Norwegian womenswear brand founded in 2018 by designer Camilla Pihl and based in Oslo. It makes well-made essentials with a Nordic sensibility.
| Founded | 2018 |
|---|---|
| Founder | Camilla Pihl |
| Base | Oslo, Norway |
| Category | Womenswear essentials |
What is Camilla Pihl?
Camilla Pihl is a fashion label based in Oslo, Norway. According to The Glass Magazine, it was founded in 2018 by Camilla Pihl, who set up the eponymous brand. The label has a loyal following across Scandinavia and beyond.
Products and positioning
The brand focuses on timeless, well-made essentials. Autumn and winter 2025 styles featured in the magazine include reworked tailoring in fine hopsack wool, double-faced coats, the reversible Melli Shearling Jacket, knitwear and neutral-toned shirting. The collections use wool, flannel, tweed, satin and soft knits.
Approach
Styling is simple and refined, with attention to fabric and fit and a Nordic sensibility. The brand describes itself as a universe and aims to build a community around a mindful, conscious approach to lifestyle and fashion.
Why it matters
Camilla Pihl is part of a generation of Scandinavian founder-named labels, launched in the late 2010s, that emphasise quality basics and tailoring over trend-led collections.
Frequently asked questions
Where is Camilla Pihl from?
Camilla Pihl is a Norwegian fashion label based in Oslo.
Who founded Camilla Pihl?
Camilla Pihl founded the eponymous brand in 2018.