9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Dale of Norway

Rossignol Group · Norway

Dale of Norway is a Norwegian knitwear maker founded in 1872 in the village of Dale, near Bergen. It is known for pure wool sweaters, including official sweaters for the Norwegian national ski team and the Winter Olympics.

Facts
Founded1872
FounderPeter Jebsen
LocationDale, Vaksdal, Norway
OwnerRossignol Group (since 2018)
Olympic sweatersNorwegian ski team since 1956
Websitedaleofnorway.com
Segment
Premium
Categories
WomenswearMenswearOutdoorAccessories
Sales channels
WholesaleE-commerce

What is Dale of Norway?

Dale of Norway is a knitwear company from Norway, rooted in the village of Dale in Vaksdal Municipality, about 50 km east of Bergen. It makes high-quality pure wool knitwear.

History

Industrialist Peter Jebsen founded a textile factory in Dale in 1872, and the facility was completed in 1879. Hand-knitted yarn production began in 1912, and knitted sweaters were exported after the Second World War. In 2018, Rossignol Group acquired the company.

Olympic knitwear

Since 1956, Dale of Norway has designed and produced official Olympic and World Championship sweaters for the Norwegian National Alpine Ski Team. It was later chosen by the International Olympic Committee to design official Winter Olympic Games sweaters, with the right to use the Olympic symbols.

Why it matters

Dale of Norway links a nineteenth-century Norwegian textile mill to modern sports knitwear. Its long association with Olympic and ski team apparel has made it one of the best-known Nordic heritage knitwear names.

Frequently asked questions

Where is Dale of Norway from?

Dale of Norway comes from the village of Dale in Vaksdal Municipality, about 50 km east of Bergen, Norway.

Who owns Dale of Norway?

Rossignol Group acquired Dale of Norway in 2018.

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