Johnnylove
Johnnylove is a fashion brand with stores in Trondheim and Oslo, Norway, making clothing for men and women. It brings together function and form in everyday wear, from outerwear to knitwear.
| Stores | Trondheim and Oslo, Norway |
|---|---|
| Categories | Menswear and womenswear |
| Ethos | Function and form for everyday wear |
| Website | johnnylove.com |
What is Johnnylove?
Johnnylove is a clothing brand for men and women with its own brand stores in Trondheim and Oslo, Norway. Its guiding idea is function and form, brought together for everyday wear, with an emphasis on how garments feel and fit.
Products and positioning
The collection covers a complete everyday wardrobe. Outerwear is an important category, with recent highlights including insulated jackets made with recycled wool. Knitwear features mohair yarn, reflecting the brand's attention to materials.
- Outerwear, jackets and over-shirts
- Shirts and knitwear
- T-shirts and sweats
- Trousers
The focus on quality materials and practical, wearable design places Johnnylove in the premium casualwear segment.
Distribution
Johnnylove sells through its brand stores in Trondheim and Oslo, which also offer click-and-collect, and through its online shop. The webshop delivers across Norway and to a wide range of European markets, including Denmark, Sweden, Finland, Germany, the Netherlands, Spain and the United Kingdom.
Why it matters
Johnnylove illustrates the Nordic approach to casualwear, in which functional design and material quality are combined with a direct-to-consumer model built on own stores and e-commerce.
Frequently asked questions
Where are Johnnylove stores?
Johnnylove has brand stores in Trondheim and Oslo, Norway, and sells online across Europe.
What does Johnnylove sell?
Johnnylove sells clothing for men and women, including outerwear, shirts, knitwear, sweats and trousers.