Swix
Ferd · Norway
Swix is a ski wax, pole and sportswear brand founded in 1946 by Börje Gabrielsson. According to Wikipedia it is owned by the Norwegian investment company Ferd and has its headquarters in Lillehammer.
| Founded | 1946 |
|---|---|
| Founder | Börje Gabrielsson |
| Owner | Ferd AS (since 1978, per Wikipedia) |
| Headquarters | Lillehammer, Norway |
| Segment | Sportswear and outdoor |
| Website | swixsport.com |
What is Swix?
Swix is a winter sports brand best known for ski wax, ski poles and sportswear, particularly for cross-country skiing. Wikipedia states that it was founded in 1946 in Sweden by Börje Gabrielsson, with manufacturing starting in Skåne, Sweden, and near Oslo, Norway. By 1964 production had moved fully to Norway.
Ownership
Wikipedia names Ferd AS, a Norwegian investment company, as the current owner, which it has been since 1978. The list hint for this profile named Orkla as the group, but the source consulted does not support that, so Ferd is used here. Ownership should still be confirmed with the company.
Products and positioning
The brand's three main product areas are ski wax, ski poles and sportswear. It is positioned as a performance and mid-market brand with strong links to Nordic skiing and its competition culture.
Business model and distribution
The source consulted does not describe sales or distribution channels, only the history of production. No revenue figures are cited.
Why it matters
Swix is a global reference name in ski preparation and a case of a Nordic sports brand expanding from a single product category into apparel. Its long ownership by a single investor is unusual among sports brands.
Frequently asked questions
Who owns Swix?
Wikipedia states that Swix is owned by the Norwegian investment company Ferd AS, which has held it since 1978.
Where is Swix from?
Swix was founded in Sweden in 1946, but production moved fully to Norway by 1964 and its headquarters are in Lillehammer.