Devold
Norway
Devold is a Norwegian merino wool clothing brand that has operated since 1853, founded by Ole Andreas Devold. It is based in Langevåg, Norway, and sells baselayers, sweaters and accessories for adults and children.
| Founded | 1853 |
|---|---|
| Founder | Ole Andreas Devold |
| Headquarters | Langevåg, Norway |
| Country of origin | Norway |
| Material focus | Merino wool |
| Website | devold.com |
What is Devold?
Devold, trading as Devold of Norway, is a producer of merino wool clothing. Its website states that it was founded in 1853 by Ole Andreas Devold, and the company is listed as Devold Norway AS in Langevåg, Norway.
Products and positioning
The range covers merino wool clothing and accessories for women, men and children. The website lists:
- Baselayers
- Sweaters and jackets
- Pants and shorts
- Socks, headwear and gloves
Devold positions itself in the premium segment of natural fibre outdoor and everyday clothing, with a focus on wool and heritage rather than synthetic performance fabrics.
Business model and distribution
The website describes a Sheep to Shop process that covers wool from farm to finished garment, indicating an emphasis on control of the supply chain. The sources consulted do not give the split between wholesale and direct sales, and they do not state the current owner, so these are left out.
Why it matters
Devold is one of the oldest continuously operating Nordic clothing brands, and a prominent example of a merino-based label in a market now shaped by wool baselayer competitors. Its traceability message is relevant for buyers who ask about wool origin and supply chain transparency. Readers who need ownership or financial information should consult the company directly.
Frequently asked questions
Where is Devold from?
Devold is a Norwegian brand, with Devold Norway AS based in Langevåg.
How old is Devold?
Devold's website says the company has operated since 1853, when it was founded by Ole Andreas Devold.